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The Big Idea

OVER 2,800 NEW YORK SMALL BUSINESS OWNERS CLOSED DOORS FOREVER.*

With those businesses, half a million New Yorkers already lost their livelihood.

Another 80,000 businesses face the same fate, leaving as many as 1 million households struggling to feed their families and pay rent.

*NYT on 8.3.2020

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As a result, New York living isn't the same right now. With every bodega closure, our great city is dying.

Abandoned by some.

Avoided by others.

We've built a campaign you should care about because it saves YOUR laundromat.

YOUR bagel spot, the one that serves your favorite flavor.

YOUR coffee shop that always gets your order right.

YOUR dive bar that you frequent for happy hour after work.

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As a New Yorker, you take pride in what's yours. Now is YOUR chance to really show it.

Your donation could SAVE YOUR CITY.

HOW TO HELP

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